Start with the purpose
Decide what the merchandise needs to do. It may support an event, welcome new employees, thank customers, equip a sales team or accompany a campaign. A clear purpose makes later product and packaging decisions easier.
Define who will receive it and how it will be used
Think about the recipients, setting and expected use. An item intended for a conference giveaway has different portability and packaging needs from a curated customer gift or internal staff kit.
Set the product and brand requirements
List preferred product types, colours, logo use, personalisation, packaging and any practical restrictions. Share approved brand guidelines and artwork files early, and identify who will approve samples and final artwork.
Plan quantities, timing and distribution
Estimate the quantity by audience or event plan, add a sensible allowance if appropriate, and record when items need to arrive and where they will be distributed. Confirm production timing and delivery arrangements with the supplier before locking the campaign schedule.
Coordinate the full delivery
Keep concept, sourcing, customisation, packaging and fulfilment connected. One brief and one approval path can reduce hand-off confusion across teams and vendors. TMG supports these workstreams as one integrated merchandise service.
Use this brief checklist
Before requesting a proposal, prepare: objective; recipient profile; preferred product direction; quantity range; branding and personalisation needs; packaging; destination or distribution plan; target date; artwork and approver; and any budget range you are ready to share.
Talk through your brief with TMG
Every project has different audiences, products, timing and operating needs. TMG can connect the right mix of marketing, event, e-commerce, merchandise and fulfilment capabilities around your brief.
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