House of Wheat grand opening marketing

TMG supported the House of Wheat grand opening on 19 January 2025 with opening marketing designed to introduce the new store to local audiences.

House of Wheat grand opening with its storefront, opening sign and lion dance display

Project focus

Introduce the new store across relevant channels

For a store opening, TMG can coordinate launch marketing across relevant media so the announcement reaches audiences at multiple touchpoints. Channel planning can include KOL and influencer outreach, Google Business Profile and genuine customer review engagement, Xiaohongshu (RED), Lemon8 and other relevant social and digital media.

Opening marketing coverage

Campaign support can be tailored to the location, audience and opening programme, connecting creator content, social publishing, local discovery and on-site moments.

KOL & influencer outreachGoogle Business ProfileGenuine customer review engagementXiaohongshu (RED)Lemon8Social & digital media coverageGrand opening campaign promotion

One connected opening partner

TMG brings creative planning, influencer coordination, digital channels and on-site activation together, helping clients manage an opening campaign through one team.

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