BYD mall showcase

A mall showcase bringing electric vehicles into a high-traffic retail environment for customers to explore.

The brief

Bring electric vehicles into a retail environment for customer discovery.

The showcase places vehicles within a mall environment and gives visitors an opportunity to explore them in person. TMG’s event and activation capabilities connect event concept, production and on-site execution. No visitor, lead or sales figures are stated here.

Related TMG capability

Explore TMG event marketing and brand activation ↗, including event planning, creative direction, production coordination and on-site execution.

Project information

What this page records

This case study uses the project name, category, description and image already presented in TMG’s website portfolio. Detailed project scope and performance results are not stated because no verified metrics were supplied for publication.

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